Australia Group Media drops Drive in favour of CarExpert

New automobile market and writer has introduced a brand new partnership with Australia Group Media (ACM), house to greater than 100 Australian digital and print mastheads.

The Partnership sees ACM substitute present Drive branding and content material with CarExpert. 

CarExpert was based by Alborz Fallah, Paul Maric and Anthony Crawford in April 2020, the identical staff that based CarAdvice, which was acquired by 9 in 2018, the proprietor of Drive.

The partnership will see CarExpert’s content material syndicated throughout ACM’s community of greater than 100 digital and print mastheads extending CarExperts’ automotive content material to greater than 4.9 million regional and rural Australians.

“At CarExpert, we’re delighted to announce this partnership with Australia’s largest independently owned media enterprise, ACM.  As independents ourselves, it’s a union that’s aligned on widespread values and one which we’re each assured will improve attain, consumption and importantly, belief, for each events”, CarExpert chief government Damon Rielly says.

“We consider the partnership additional cements CarExpert because the vacation spot for every little thing Australians have to find out about new vehicles, including to our record-breaking YouTube channel, our present alliance with Seven West Media and the thousands and thousands who go to month-to-month.

“Not solely does this enhance CarExpert’s worth providing for shoppers, it allows our content material to assist extra folks make assured choices when shopping for their subsequent new automobile.”

ACM managing director Tony Kendall says the partnership would allow each corporations to leverage their strengths and interact with audiences in new and revolutionary methods.

“We’re excited to associate with CarExpert and mix our regional information experience with their digital and automotive data. Collectively, we’ll publish compelling content material to tell, interact and encourage thousands and thousands of readers every month,” Kendall says.