Trademark filings trace at attainable rebranding for Alpina

Trademark filings made by BMW with a patent and trademark workplace in Germany recommend a rebranding of Alpina is presently within the works.

The filings, first noticed by members of the i5 Talk forum, present a brand new stylized search for the Alpina title that’s rather more trendy than the present design. The flat, minimalist look can be higher fitted to digital mediums in comparison with the present design.

Alpina is a tuner of BMW automobiles that’s older than even BMW’s M division. BMW acquired the rights to the Alpina title final yr in a deal that places BMW in control of Alpina car manufacturing starting in 2025.

Within the deal, the unique Alpina, based mostly in Buchloe in BMW’s house state of Bavaria, will give attention to car improvement in addition to the service, elements, and equipment facet of the enterprise.

Alpina trademark filed by BMW – June 2023

BMW could introduce the rebranding within the lead as much as or shortly after the 2025 transition.

Alpina automobiles are extremely wanted, however the firm’s restricted capability means it solely builds just a few thousand automobiles yearly. Consequently, its merchandise are inclined to promote out rapidly. With BMW set to take over manufacturing, it is possible volumes will enhance and presumably extra fashions will likely be launched.

Alpina’s most up-to-date fashions within the U.S. have included the 2023 XB7 based mostly on the BMW X7 and the 2022 B8 Gran Coupe based mostly on the 8-Collection Gran Coupe.