Will Endurance Save Them?  » Manner Weblog

Lordstown Endurance is already three years too late. The newest we hear from the EV maker is that their pickup vans are again in manufacturing. However the highway forward isn’t clean for the debt-ridden firm. Discover out if Endurance – the truck and in any other case – can save Lordstown Motors anytime quickly. 

Steve Burns based Lordstown Motors Company (LMC) in 2018, and the corporate is based mostly at GM’s former meeting plant in Lordstown, Ohio. Burns was previously the CEO of Workhorse Group (initially AMP Electrical Autos); he additionally co-founded it. Workhorse was additionally an early investor in Burn’s new startup, however the firm offered off its stake in LMC.  

Lordstown Motors has woven a tumultuous historical past riddled with short-selling controversies, income points, manufacturing delays, and extra in simply 5 years. Most lately, they needed to halt manufacturing because of a severe electrical situation with Lordstown Endurance vans. Although the corporate resolved it and resumed manufacturing, there’s a brand new downside – falling inventory costs resulting in a discover from NASDAQ.  

So, how did it come to this? A timeline of Lordstown Motors within the information places it collectively: 

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What is occurring with Lordstown Motors? 

November 2019: Lordstown Motors takes over the previous GM meeting plant in Lordstown; Common Motors loans the startup $40 million to underwrite the acquisition.  

March 2020: LMC paid Workhorse Group $12 million for the licensing rights to the W-15 pickup truck, and as part of the deal, Workhorse will get a ten% fairness stake in Lordstown. 

October 2020: After a reverse merger with DiamondPeak Holdings (SPAC), Lordstown is listed on NASDAQ and began buying and selling as RIDE. GM launched the corporate from the mortgage.  

January 2021: LMC introduced its automobile service heart in Irvine, CA – the first outdoors Ohio.  

Hindenburg Report & SEC Discover

March 2021: Hindenburg releases a report on Lordstown Motors‘ historical past of fraud and irregularities in Steve Burns’ background. The funding analysis agency makes a speciality of short-selling, and their report introduced proof of a number of inconsistencies that mislead buyers.  

Because of the Hindenburg report, Lordstown inventory fell by 17%, and the SEC despatched LMC a request for info concerning the claims. 

June 2021: LMC amended its annual report to SEC, exhibiting they had been susceptible to chapter. The corporate revealed that they don’t have sufficient cash to begin industrial manufacturing.  

Steve Burns (CEO) and Julio Rodrigues (CFO) resigned quickly after, and the board commissioned an independent investigation. They discovered that the corporate overstated pre-order agreements to generate press. 

August 2021: Veteran auto government Daniel Ninivaggi (former Icahn Enterprises CEO) turned the brand new LMC CEO. 

Foxconn Deal

October 2021: LMC declares a $230 million cope with Taiwanese multinational firm Foxconn to promote the plant in Lordstown. Foxconn comes on board because the contract assembler for Endurance vans and invests $50 million by buying widespread inventory.  

Could 2022: Lordstown Motors finalized the deal with Foxconn, and the 2 firms created MIH EV Design LLC, a brand new Joint Enterprise.  

March 2022: GM introduced that they’ve sold off the investment in LMC by the tip of 2021 

July 2022: Automotive entrepreneur and government Edward T. Hightower comes on board as CEO and is now the president of Lordstown Motors.  

November 2022: Foxconn invests another $170 million to ramp up Endurance manufacturing. 

NASDAQ Non-Compliance

February 2023: LMC halted Endurance manufacturing to deal with {an electrical} connection error that would trigger propulsion loss whereas driving the pickup truck.  

April 2023: Lordstown resumed production of its debut EV model. In the meantime, the inventory worth fell under $1 for 30 consecutive buying and selling days. Consequently, NASDAQ despatched the corporate a non-compliance notice.

LMC has till October 2023 to regain compliance and is at present evaluating options. The upcoming board assembly will doubtless vote on a reverse inventory cut up to determine Lordstown’s future. In the meantime, Foxconn has alleged a contract breach, and if the deal falls via, Lordstown expects to end Endurance production quickly.  

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Lordstown assembly plant

Will Lordstown Motors survive? 

Analysts are unanimous about Lordstown’s bleak future, and it’s not the one EV startup dealing with comparable challenges. Manufacturers like Canoo and Faraday Future even have a number of hoops to leap via. However in LMS’s case, the corporate is shedding cash regardless of money injections. Internet losses for 2022 Q4 were $102 million, which widened to $171 million in the first quarter of 2023.  

Repay money owed, ramp up manufacturing to fulfill demand, enhance revenues, and make earnings – the highway to restoration is lengthy. On the time of writing, Lordstown and Foxconn are yet to agree on funding. If the deal unravels, ending Endurance manufacturing could be the final nail in Lordstown’s coffin.  

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What automobiles does Lordstown make? 

Lordstown Motors’ all-electric Endurance vans had an authentic launch date in late 2020 and a price ticket of $52,500. However first deliveries had been pushed to September 2021 after which to April 2022. Manufacturing delays continued in 2023 as the corporate sought the required capital to hit its preliminary purpose of 500 models. Sales began in the fourth quarter of 2022, and LMS offered three vans throughout that quarter.

After the Foxconn takeover, additionally they unveiled three new prototypes: The Mannequin C SUV (to go on sale in Taiwan this 12 months), an electrical bus, and a brand new electrical sedan. 


Lordstown Endurance is at present in manufacturing and is the corporate’s debut mannequin. It’s an electrical AWD pickup truck with 4 devoted in-wheel hub motors and a 109 kWh battery capability. With fewer shifting components, Endurance design claims decrease upkeep and higher management.  

With a peak energy of 550 hp and torque of 4791 lb-ft, Endurance vans may go 0-60 in 6.3 seconds at a prime velocity of 118 mph. You study extra concerning the EV specs here.

Lordstown motors pickup trucl all electric AWD
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Fast solutions to your prime queries about Lordstown Motors and its EV mannequin: 

Who owns Lordstown Motors? 

Steve Burns based the startup that later went public. Taiwanese group Foxconn acquired the Lordstown Motors plant in 2021 and later invested $170 million within the firm to turn into considered one of its largest shareholders. Nonetheless, Lordstown and Foxconn are at present at an deadlock because of falling inventory costs.  

Did Apple purchase Lordstown Motors?

Foxconn is barely a contract producer for Apple and isn’t owned by the iPhone maker. So, no – Apple doesn’t have a stake in Lordstown Motors. Nonetheless, Foxconn is the struggling EV firm’s main shareholder and contract assembler.  

What’s the Lordstown Endurance worth?

The 2023 Endurance truck price starts at $65,060 – a hike from the unique $52,500 price ticket for 2020. Nonetheless, the EV maker hasn’t launched particulars on any function upgrades.  

What number of vans has Lordstown Motors offered?

LMS managed to promote three Endurance vans in 2022 This autumn when the gross sales began and an additional three in 2023 

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